Natural Red Hematite is one of the oldest mineral pigments used by mankind. These natural Iron Oxides are known for their durability and are considered a permanent pigment being lightfast, alkali, chemical, and weather resistant.

Hoover P70-NR is part of the “Better” series of natural reds, balancing the need of product quality and cost. This pigment disperses on high speed equipment to a 4 ‚Äì 5 Hegman value, but can still be media milled to desired specifications in most cases. P70-NR is suitable for applications such as paints, rubber, colorants, adhesives, ink, and cement based products.